As the advertising business continues to grow and change, so does the landscape. Following hundreds of research pieces on marketing best practices is a great way to stay up to date on the current trends. Well-researched studies help drive the marketing strategies of some of the world’s most prominent firms, from consumer insights to bold forecasts about the industry’s future. For your convenience, we’ve gathered ten of the most noteworthy marketing statistics from reputable industry research. Influencer marketing data and the advent of internet video are both expected to have a significant impact on advertising in the years to come.
10 Facts about Digital Marketing
By 2021, the video will account for 82% of all consumer internet traffic
According to a Cisco report, the video will continue to surpass all other internet channels in the years to come. Online video advertising in the United States is expected to reach $17 billion by 2020, and brands are getting ready. Businesses must expand their investment in digital video to stay up with the times. Cable TV may be going the way of the dodo in 2017. The cable business in the United States lost 410,000 customers in the first quarter of the year. If we look at the last three months of 2017, one of the most prominent streaming services, Netflix, gained 8.3 million new customers. An Influencer marketplace like Ainfluencer to find various niches and categories of influencers like fitness influencers, particularly on social media, are becoming more important to marketing success.
Instagram’s $1 billion influencer marketing industry is booming
Increasing numbers of corporations are investing in Instagram advertising as the network nears one billion users. At the same time, since 2013, the number of people searching for “influencer marketing” has increased by almost 198 times. Instagram followers app can help you gain more traction in terms of followers.
Customers’ attention spans are, on average, 8 seconds long
A goldfish’s attention span is one second greater than the typical consumer’s, according to Time magazine. Six-second load times are statistically more likely to cause a newshunttimes user to abandon their mobile device. To enhance the amount of time spent on a page, marketers can optimize their websites using behavioral analytics for speed and make their blog material interesting.
Nearly a third of all retail sales in the United States are expected to be made by millennials by 2020
There are now 92 million Millennials in the United States, and their annual spending totals $600 billion. The baby boomers have officially been overtaken in number by this group of people aged 21 to 36, making them the biggest living generation in the United States. People of the Millennial generation are well-known for not responding well to old forms of advertising and for being eager to accept new ones. Marketing to Millennials via social media and influencers should be a consideration for brands.
Digital marketing will account for 75% of the company’s total marketing budget this year
Marketing executives will spend three-quarters of their marketing budget on digital platforms in 2021, according to a study by Salesforce. Over the next decade, digital marketing expenditure is expected to rise by 21%. Digital ad spending is on the rise, a sign of how dramatically the advertising business has evolved in recent years. Businesses are cutting down on spending on conventional marketing methods, which are losing ground to the internet.
More money is made by Google and Facebook than by the traditional media outlets throughout the world
According to Inc., the ad duopoly of Facebook and Google generates over $117 billion in ad income, which is more than all of the world’s newspapers, magazines, and radio stations combined. Using search and social media to get news has changed the way people consume information, and the stats reflect this shift. Over a third of Millennials and Generation Zers get their news from social media.
More than ninety-four percent more people see content with relevant images
For many businesses, implementing a solid content marketing strategy is a top priority. In today’s world, graphics are more important than ever; therefore marketers must include them in their textual material. The growing popularity of internet video has a lot to do with consumers’ taste for visually appealing material. Investments in design resources to generate attractive visuals and get high-quality pictures will continue to rise.
76 percent of marketers cited ROI measurement as a major challenge for influencer marketing, according to a recent survey
An Instagram growth service like Aigrow helps increase the follower count. Tracking KPIs like return on investment (ROI) becomes more important as brands increase their influencer marketing spending. When asked about their biggest issue with influencer marketing efforts, 76% of respondents answered it was figuring out the return on investment (ROI). As a second obstacle, social network algorithms are always evolving. Brands may utilize a variety of methods to measure KPIs such as total viewership, likes, comments, hashtag usage, and brand reach.
Twitter and Facebook have a lower bounce rate than YouTube
Of the most popular social media outlets, YouTube has been crowned the victor in post-click engagement research. As compared to visitors from Twitter, Facebook, and other popular social media platforms, visitors from YouTube spend more time watching material. Instagram growth service tools like Socialpros are used to increase follower count. Users are compelled to click on the links provided in YouTube annotations and video descriptions to learn more about the subject matter. One-third of the internet’s 1.5 billion users are on YouTube. Choosing the correct channels and engaging viewers are critical in a world where advertisers battle for attention.
To learn more about a product, four times as many people prefer watching a video to reading about it
A video explaining how a product or service works is vital to four out of five customers, according to research conducted by Animoto. A video review of a product was preferred by 4X as many customers as an article, according to the research. Companies should already be boosting the amount of video content they produce based on these findings.
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These facts are proof enough that digital marketing has taken the world by storm. Implement some of the new digital marketing tools available online to boost your engagement.